I recently had the pleasure of hearing Guy Kawasaki speak at Belmont University. If you don’t know who he is, you should. He worked for Apple for several years, has written 10 books and is a co-founder of Alltop.com, an “online magazine rack” of popular topics on the web.

During his presentation, he shared Nike’s mission statement and I HAD to share it with you:

How powerful is this?! This is what we preach in our studio and I hope you never forget you are SO much more than a number or series of numbers.